Vertical Descent
1,420 m
Brief - Create a communication solution that mutually benefits SkiStar, individuals, and the society — an approach referred to as 'Shared Value' by Harvard Professor Michael Porter.
Problem - We discovered untapped potential in an overlooked demographic in the skiing world: People aged 65 and over. Additionally, we aimed to address a significant public health issue - fall accidents. The fear of falling greatly inhibits many older people from engaging in winter exercise and visiting the mountains for skiing.
Insight - It's not the fall that hurts, it's how you land.
Solution - To tackle this, we initiated SkiStar's own fall school to teach effective falling techniques to prevent injuries.
Case Film (swe)
Credits: Sigrid Langenskiöld,
Ronja Svahn, Viktor Sommer
Practice your skills to be able to fall safely when unexpected accidents occur.
Put up on your fridge
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“Fallaren” Proficiency Badge
Awarded to those who successfully complete the falling school
Out Of Home
Radio Ad
Skistar's falling school positions them as leaders in tackling a major public health issue, providing opportunities to get publicity in TV, radio, and newspapers. They can educate viewers and invite journalists for hands-on experiences.
How we get earned media
Team: Ronja Svahn, Sigrid Langenskiöld, Joan Metto
Linn Berghagen Nilsson, Nora Andersson
Emmy Jacobsson, Viktor Sommer
