Stop The
Book Release

Brief - Create an activation for Ben & Jerry's Sweden, urging people to take action against the Tidö-agreement [Tidöavtalet].

Problem - Tidö-agreement wants to limit interpretation rights for individuals without a residence permit and citizens of Sweden. Using basic rights to enforce rapid Swedish language learning widens social disparities and violates medical ethics, quality and equality.

Insight - When the interpreters are gone, children are left to deliver the news of death.

Solution - Little Laila Delivering News of Death.
A book that translates medical terminology into child-friendly language, offering guidance on how to interpret tragic health news. A book that is not meant to exist, but will be indispensable if the proposal is approved.

Stop the book release - Stoppa Tidöavtalet!

What more are we doing?

Name collection

Debate article

Guerilla marketing

Team: Sanna Nylind, Linnéa Olsson,
Greta Peetre, Alexander Touray

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