Stop The
Book Release
Brief - Create an activation for Ben & Jerry's Sweden, urging people to take action against the Tidö-agreement [Tidöavtalet].
Problem - Tidö-agreement wants to limit interpretation rights for individuals without a residence permit and citizens of Sweden. Using basic rights to enforce rapid Swedish language learning widens social disparities and violates medical ethics, quality and equality.
Insight - When the interpreters are gone, children are left to deliver the news of death.
Solution - Little Laila Delivering News of Death.
A book that translates medical terminology into child-friendly language, offering guidance on how to interpret tragic health news. A book that is not meant to exist, but will be indispensable if the proposal is approved.
Stop the book release - Stoppa Tidöavtalet!
What more are we doing?
Name collection
Debate article
Guerilla marketing
Team: Sanna Nylind, Linnéa Olsson,
Greta Peetre, Alexander Touray