Brief - Encourage more travelers to validate their tickets to enable Transdev to gather valuable data.

Problem - When travelers purchase their tickets, they have no incentives to validate them as there are no benefits, penalties, or consequences.

Insight - Validation is confirmation, and confirmation is crucial in a healthy relationship.

Solution - It’s time to give the validating machines a voice, because in the relationship between travelers and public transport, the machines deserve some love and a caring hand. The desired effect of this campaign is to generate awareness, and encourage more people to consider validating their tickets.