Brief - Find new ways to encourage Gen-Z users to engage with and discover Spotify Audiobooks.

Problem - Studies reveal that a staggering 83% of-Gen Z report feeling alone, either sometimes or always.

Insight - Gen Z actively seeks belonging, they are finding it not only through physical connections but also online, with people who share similar interests.

Solution - Introducing Audiofriends: Sync your audiobook experiences with a friend and embark on thrilling adventures together, regardless of your physical locations. Immerse yourself in the enchantment of shared journeys and create memories that deepen your connection as you explore the world of audiobooks.